15 Ready-To-Use WooCommerce Sales Ideas For Holiday Marketing Success 2021

Holiday marketing tips! Let’s start with understanding why I will be discussing holiday marketing tips in my article. We ought to revisit the times when COVID-19 hit our happy world and everything changed. 

Over 22 million Americans were declared unemployed when the pandemic hit and this number has been on the rise ever since with little or no improvement.

And, the single and foremost domain that has marked its growth is none other than eCommerce. And that’s justified too, as due to social distancing, consumers are avoiding stepping out of their homes. They are more comfortable purchasing their essentials online to stay Covid-19 safe.

And that’s proven, to overcome the impact of the Covid-19 crisis, more and more brick-mortar stores are shifting towards online business and eCommerce at a fast pace.

The festive season is the time for rejuvenation. To make up for the losses incurred.

What are you waiting for?

That’s no secret, more than half of the year has passed, and now marketers are getting their stores ready for the 2021 holiday season. When I peeked on Google, I could easily see the sparkling glow of holiday 2021 fever has started falling on the faces of eCommerce retailers, marketers, and online store owners.

According to IMRG, online sales grew by 36% in 2020 which is the highest growth seen in 13 years.

So definitely, you will need some good eCommerce tools and extensions, to earn more sales and conversions this eCommerce holiday season 2021 and cover up your dropped sales in the last 5 months. With smart WooCommerce sales ideas, you can win the heart of your customers.

Here’s a list of top-selling WooCommerce solutions that have been reviewed best by customers and have emerged as the best eCommerce plugins for your online store. Plus, we will also cover how you can implement those ideas in your online store.

Let’s get started with these best eCommerce strategies for holiday marketing success.

1. Earn More Revenue With Smart Holiday Upselling

That’s a fact, upsells are 68% more affordable than acquiring a new customer. Elements that make your upsells successful is its placement, timing, and of course relevancy.

In general terms, upsell sounds pushy, if not implemented correctly and it might end up with losing your potential customers.

So what is that right position, right timing where upsell can be most relevant and the intended audience doesn’t feel like being cheated?

Let‘s have a look at the most tried and tested upselling strategies for the holiday season 2021.

• In the shop page, you can use terms like “Best-sellers”, “Frequently bought together”, “Customer who bought this also bought”, it is the perfect time and place, as your potential customer is still in the phase of decision making, you can place your overpriced items, will lead to greater chances of conversions.
• You can also implement upsell in your cart page, where your potential users are in active buying mode, you can offer a mobile cover, if they are purchasing cake or cookies, you can offer them candies, they will feel super happy to have it.
• Last but not the least, the checkout page, the most favorable position to offer upsells. You can offer additional subscriptions, extended warranty, or gift wrapping services to your customers. Do not try to be extra-smart, not to place overpriced items there.
• Make smart recommendations based on buying interest, demographic details, budget, and as well as the product they are going to purchase from you.

2. Reach Out To Your Consumers With Segmented Email Campaign Strategy

One of the best WooCommerce sales ideas.

Marketers who used segmented campaigns noted as much as a 760% increase in revenue.

This is an eCommerce rush and definitely a peak season of bumper sales, and maximized conversions. Don’t play blind, instead play smart by targeting your visitors based on the web activity. List your customers based on their location, demographics, holiday shopping behavior, and buying habits.

Send exclusive deals to your customers, by dividing them into segments based on the traits. You can do it manually unless you have a small customer base or you are paying someone specifically for this.

But in case, you deal with good numbers or you have a large customer base, and you have far more important tasks to do, and you want some marketing solution that automates email marketing segmentation with almost zero marketing efforts?

Let’s see how you can segment your contacts for holiday marketing campaign success.

• Automatically updates the generated coupons details over HubSpot to the contact properties.
• Reward regulars and get new customers by creating coupons for a contact list you choose.
• Keep track of all the generated coupons for your HubSpot customers.
• The fields and properties values can be used in the HubSpot email workflow for a better customer-seller relationship.
• Encourages repeat sales of your existing customers by offering them exclusive coupons to increase their future purchases.

3. Boost 2021 E-Commerce Sales With Smart Discounting

Over 90% of all customers have used coupons in some way.

This is an eCommerce rush and definitely an eCommerce peak season of bumper sales, and maximized conversions. Don’t play blind, instead play smart by targeting your visitors based on the web activity. List your customers based on their location, demographics, holiday shopping behavior, and buying habits. There are many shopping holidays you can target in 2021 such as Halloweens, Black Friday, Cyber Monday, New year, etc.

Send exclusive deals to your customers, by dividing them into segments based on their traits. You can do it manually unless you have a small customer base or you are paying someone specifically for this.

But in case, you deal with good numbers or you have a large customer base, and you have far more important tasks to do, and you want some marketing solution that automates email marketing segmentation with almost zero marketing efforts?

Let’s see how you can segment your contacts for holiday marketing campaign success.

• Segment your audience based on their last purchase and buying pattern they followed. If someone has browsed some specific product or service, you can target him/her with offers like create urgency with a price drop, or run an exclusive discount by embedding a counter in your email.
• You can make a list of customers based on their recency, frequency, and monetary base, like welcome offers for one time shoppers, and BOGO (Buy One Get One) deals for repeat customers. Similarly, you can reward your loyal customers with points and holiday special Gift cards.
• Prepare your business for target holiday sales, with a listing of customers who have purchased from you, on the price you mentioned without asking for discounts. You can avoid offering discounts to these customers.
• Create a group to re-engage your in-active buyers by running an abandoned cart campaign and convert them by offering discounts on the items they have added in their cart with FOMO (Fear Of Missing Out).

4. Add Buy One Get One Free (BOGO) Promotion Strategy

Who has a hatred for Buy One Get One (BOGO) offers? Everyone loves that; it’s an excellent way to collect hot leads and earn lots of money, without any effort until it comes under your margin.

All these WooCommerce sales ideas are amazing. A straightforward marketing strategy, working for years. Once, you are using BOGO at your WooCommerce store; you start getting more visits, more clicks.

Your customers will be more interested in buying from you rather than your competitors. And that’s natural.

Buy One Get One urges customers to buy more, hits the target audience, and creates urgency. You will see more fabulous sales, bigger orders, and improved conversion rates, but only if it is appropriately executed at your store.

An example of BOGO is the snacks & beverages sales by Bharatiya where they provide buy one and get one offer on several food items.

Source-Bharatiya

WooCommerce Buy One Get One is one of the coolest WooCommerce plugins to attract Google shopping traffic and leverage promotions via Buy One Get One. You can offer a product for a discount upon a set quantity of a product. Admin can also select the offer type.

Let’s see what kind of BOGO – X deals you can create for your customers this festive season 2021.

• If you have a best-selling product on your online store, go for Buy One, Get One. It will motivate your visitors to have a try on your product, who are hesitating to buy it from you.
• You can also go to Buy item X and get % on item Y, it works best in the B2C industry.
• Another one is Buy One, Get Free Samples. Undoubtedly, one of the most working holiday marketing tactics, as it generates holiday demand for the product, you are offering as a free sample. These free samples are like gifts that your customers love to accept.

5. Get More Loyal Customers With A Customer Loyalty Program

How frequently have you passed up a reward from an online store? You won’t discover numerous examples of missing when somebody offers a reward. Since it is yours and makes you feel extraordinary. Is it accurate to say that it isn’t?

Acquiring customers during festive holidays is secure, and at the same time, it is tough too. This stat amazed me that states 80% of your company’s future revenue will come from just 20% of your existing customers. 

What are you doing to bring your first-time buyers back? Why will they come back? It’s no secret, many biggies or developing eCommerce stores are using Smart Rewards Programs. It gives your customers a strong motivation to purchase from them over and over.

Rewards don’t need to remain solitary, be that as it may — they can be integrated with a deal, where buyers select more items, according to their requirements. And in return, they are getting rewards for every action they are performing on your site.

Let’s see how you can manage points and rewards at your WooCommerce store.

If your e-store contains WooCommerce Points and Rewards, it is easier for you to implement a reward system, as it offers your customers to earn points on performing site activities like sign-ups and reviewing any product.

And the most significant lucrative advantage is this, and they can utilize the same points on your WooCommerce on making some purchases. Arigato!

Another can be WooCommerce Coupon Referral Program, let’s see how it benefits you –

• Build a strong customer base with a simple point-based system.
• Reward the referrer for referring a friend by providing him with a discount coupon when the referred friend purchases anything from your e-store.
• Social sharing referral program, brands can increase brand awareness and increase consumer engagement in a minimum turnaround time.
• Better strategize your promotional strategies, with Reward Coupon Monitoring.

6. Win Them Back With Holiday E-Commerce Marketing Campaigns

New customers cost you more. If you are running a small business, it becomes essential to save money anyhow. You won’t believe it costs five times more to acquire a new customer than it does to keep a current customer.

So, if you don’t have much money to waste on acquiring new customers, go for executing win-back campaigns. And it’s no wonder around 45% of subscribers who received win-back emails read subsequent emails.

I have seen many cases where online merchants start sending newsletters to your audience in bulk as if you don’t know, the open rate of the newsletter is just 2%.

You have a very limited time of 7 sec approx. to convince your customers, and nurture them in one go. Wasting your time in running a newsletter campaign isn’t worth it.

• Give them what matters most to them. Be more personalized, with your email campaigns. Switch to Free Ecommerce Marketing Automation.
• Create a series of emails, containing lucrative content to generate awareness first, then set a target for creating engagement, nurture them with valuable content, then go for products, offers and discounts.
• You can go for Mautic to create highly targeted email campaigns for your prospects and customers based on the customer’s buying behavior.
• With Mautic for WooCommerce stores – Segment WooCommerce Customers With Predefined Segments.
  Create highly adaptive and converting holiday search campaigns based on your customer’s information.

7. Improve Your Website Conversion Rate With Technical SEO

If you think SEO attracts only traffic to your site and has nothing to do with conversions, you are wrong. I have gone through many cases where I found SEO is far more than just a traffic generator. I have found the most promising factors on how SEO brings conversion in eCommerce Holiday Sales.

Amongst WooCommerce sales ideas, let’s include individual factors such as search holiday-specific keywords, SEO-friendly URL, create holiday landing pages, and create a user-friendly environment on mobile devices, etc. are some of the things you can do.

You can do the following things in order to optimize your website rankings with SEO for Holiday Sales 2021.

• Update your keywords based on last year’s holiday eCommerce trends, you can filter your keywords using GSC (Google Search Console).
• Remove duplicate links and content from your website.
• Apply SSL (Security Sockets Layer) to your website for safeguard payments.
• Earn quality backlinks to your website with guest blogging and a link exchange strategy to increase traffic on your website.
• Eliminate 404s or broken links and pages under the “No Found” tab in Google Search Console.

8. Optimize Checkout Pages For Conversions

Checkout pages are the most important pages of any business running online. And improving the checkout experience involves simplifying your forms, auto-filled fields, security seals, trusted badges, etc.

Offering a guest user checkout can also give you enhanced conversions. You should know, 23% of users will abandon their shopping cart if they have to create a new user account.

Most of the time, the user doesn’t want to create a relationship with the client; he wants to pick his item for the retail holiday shopping season and leave.

In these WooCommerce sales ideas discussions, you can design converting checkout pages for WooCommerce, via this extension. It helps you add converting elements to your WooCommerce store.

• Create separate WooCommerce checkout pages for every product you choose.
• Increase the Average Order Value (AOV) of your shopping cart by adding upselling offers to the same checkout page.
• Customize your template as much you want – Add product title, description, images, testimonials. Even, edit colors of the fonts, logo, etc.

9. Reach Existing Customers With Retargeting From All Corners

Expecting conversions in one go is hard, like a nut. You need to push the audience to come in multiple ways, multiple times.

Hit them in various ways –

• Google Paid Ads and organic search results.
• Analyze the number of visits to a specific page within a specified period.
• Retarget those who leave the checkout page with a coupon code.
• Retarget by custom audience lists for remarketing campaigns.
• Cap your retargeting frequency and exclude people by IP.
• Bid less on homepages and non-converting page visitors.
• Retarget to convert customers for onboarding and upselling.

10. Use Affiliate Marketing To Boost Your Sales

Affiliate marketing is an extremely robust avenue of promotion. Affiliates allow you to target bigger audiences as they help to tap into their large followings. For instance, you can increase your brand awareness and generate increased revenue by sharing festive-themed content on affiliate profiles.

Also, you can promote your products or big sales in the festive holiday season by using them. You can offer them your coupon codes, gift cards to drive more traffic to your online store. In this way, people will surely take interest in your offerings and your eCommerce sales will boost.

11. Host Interactive Contests & Offers

When we talk about WooCommerce sales ideas, we cannot miss out on this.

With contest hosting, you can stand out from the competition that is not performing any fun and amazement to draw more people to their products and services.

You can host eye-catching contests during the festive season in order to increase your engagement, brand awareness, and new customers. But make sure that your prize should be valuable enough so that more people will participate. 

In order to make the contest more amazing, you can share it on social media. Also, give free entry to people to participate.

Stunning Food At A Stunning Price. Introducing our all new Rs. 50 Stunner Menu.
Order on the new Burger King App now : https://t.co/QjwzTuPY44.
.
.
.#StunningFoodAtAStunningPrice #BKStunnerMenu #launch #new #rs50 pic.twitter.com/vIPGvVG98a

— BurgerKingIndia (@burgerkingindia) July 9, 2021

Do hard efforts to promote your products, otherwise, you will not be able to increase your conversion rates. Your holiday sales strategy should be smart enough to attract new customers.

12. Retarget Your Abandoned Carts 

Cart abandonment continues to be a critical issue for eCommerce owners. Customers usually abandon carts due to higher prices or while comparing with other store products. So, you can send cart abandonment emails to them.

According to Barilliance, the cart abandonment email open rates are incredibly high from the past five years (2016-2021). Since 2016, open rates have hovered around 43.3%, with a slight drop-off in 2021. This proves when you reach out to your customers using cart abandoned emails, you get fruitful results.

Source- Barilliance

You can re-target those customers with special discounts and sales offers on the products in their abandoned carts. Then the customers will surely come back and take action on their abandoned carts by your email marketing offers.

13. Create Enticing Deals As A Holiday Marketing Tip

It always happens that most of the sales come from existing customers rather than new customers. You can send exclusive deals to your existing customers. You can attach links to your customized landing page that are restricted only to existing customers. This will provide a remarkable experience to customers.

Source- MakeWebBetter

For example, you may sell three designer fusions in your store at an individual price. But to attract more customers, you can put them in a bundle with a discount offer.

14. Create Top-Priority Sales

People always take care of what they will miss out on. Take the benefit of that. Provide customers with a sales discount for a limited period of time, show them that your products are in limited stock.

You can also include a timer of your sales ending on your landing page or on the product page.

This will motivate customers to take quick action and ultimately your sales will boost. It is really an effective strategy to boost your sales during the festive season.

15. Use Live Chats

One of my personal favourite WooCommerce sales ideas.

Never make your customers feel alone. You can provide good support to your customers by offering them a communication medium. 

You can add a Live Chat Feature to your website. So that your customers can contact you if they have any queries related to their product and order. Because customers can only remain satisfied if they get the right answer. If you don’t have the right way to reach your customers, then there is always a chance of their leaving.

Tie-Up Your Laces and Implement These WooCommerce Sales Ideas

These are some of the best WooCommerce sales ideas to get the most out of your holiday marketing plans. So, implement them and achieve success!

So, holiday shopping events are all around the corner, time to put the red carpet on. Let’s welcome your customers to offer them something unforgettable so that they can’t resist visiting your store every time they are doing online shopping. These tools and ideas will definitely help you get the most out of your holiday marketing plan this 2021, as well as give your holiday shoppers an amazing shopping experience, this Christmas celebration.

With this, we have reached the end of the blog. I’ve tried collecting a few of the most important marketing solutions for your WooCommerce store that will help you earn more holiday online sales and leave no stone unturned for your customers.

Moreover, you can read more WooCommerce sales ideas for your store, or if you are curious about how to start selling online. We have a huge set of resources to guide you through the entire process of eCommerce store setup from start to finish.

Thank you so much for being a lovely reader. Please share your views via comments. I would love to hear from you. You can also check our free eCommerce plugins and solutions for your WooCommerce store.