17 Christmas Marketing Ideas For Santastic Sales

Jingle bells, jingle bells
Jingle all the way……

Oh, what fun it is to ride in a sleigh with all that Christmas revenue. Revenue depends on sales. And for that, you need the best Christmas marketing ideas. For a WooCommerce store owner, or any eCommerce business administrator, it’s a double on happiness and preparation for the entire festive season.
The busiest, most challenging time of the year for eCommerce – Halloween, Hanukkah, BFCM, Christmas, Thanksgiving & New year. But, December probably means MORE SALES! & MORE PROFIT! However, your eCommerce Christmas strategy 2021 needs to be strong enough because during Christmas people not only buy for themselves but also Christmas, their loved ones. Ergo, more purchases by default.

Celebrating eCommerce Christmas 2021

Christmas sale 2020, even though full of crises and disparity, the sales were pretty good. If we talk about holiday spending stats 2020,

• Total eCommerce spending rose by 13.1% last year & on Cyber Monday it rose to $27 Billion(Adobe)
• Average order spending went up by 17% (Big Commerce)

Source: McKinsey (2020 Report)

The reason consumers were still shopping online were better prices & promotions, better value, quality, and no shipping cost. From price sensitivity to empathy and timely delivery, everything played an important role.

Source: McKinsey (2020 Report)

11 Trending eCommerce Niche Market To Target This Pandemic

With more than 2.7 Billion people fully vaccinated worldwide, people might be coming out for retail shopping but it has lost ground when it comes to online shopping. With a perfect Christmas eCommerce strategy, it can be a great opportunity for online retailers.

With the right Christmas marketing ideas, I can help you make a protective plan to adjust and adapt post-pandemic, manage customers and brands for the holiday season 2021.

Hear the Christmas bells yet?

eCommerce Christmas 2021 is up for grabs. And now is the perfect time to get started. Starting early is always good. Consumers are more likely to start searching and buying their gifts online from October end.

For the best holiday season sales, you need Christmas marketing ideas that work. Keep reading for Seasonal ideas to pump up your B2B Christmas marketing campaign and strategies to steam up the same festive sale fever even after it is over!

So, while white weather is setting with autumn leaves, sit down by the fireplace, and plan out the 17 creative Christmas promotion ideas that will spark your business any size.

Dress Up Your Store With Christmas Website Design Ideas

A dose of holiday cheer is not only for us humans. It’s for your WooCommerce stores too. Attract more customers with the ‘Merry Christmas’ vibe flowing out from your store. Justify your Christmas marketing ideas from the very beginning with a Christmas landing page and blog design.

Source: The Container Store

Holiday Shopping Themes for Homepages – After All It’s Christmas

There are manifold Christmas themes for retail stores but when it comes to eCommerce stores, landing pages are all you got. They make the first impression on your customer. The immediate realization of the customer should be their consent to lock their purchase from your store. Grabbing customer attention should be the first goal of your Christmas marketing campaigns.

Some other Christmas marketing tips for decorating your homepage:

• Switch to a Christmassy hero image. You may find yours for free from Freepik or Pixabay and use Canva for editing.
• A Christmas slider is a small perfect way to decorate your website this Christmas.
• A festive Christmas graphic peeking from the corner of your webpage looks cute. It could be a cup of hot cocoa, a simple Christmas tree, bells, Christmas lights, gingerbread man, Santa Claus, etc.
• Change your website background, try mixing and matching noticeable patterns & templates that go with your color scheme.
• Revamp your social media icons, footer, sidebars, alter forms, buttons, and navigation with Christmas elements.
• Get yourself a Christmas logo. It could be seasonal. Just a minor edit. For example, add a Santa hat, gloves, etc.
• If you want to add up a notch of the digital falling snowflakes, go to your website source > open <body> tag add paste this code there.

eCommerce Christmas Countdown Timer And Filter

Use a Christmas countdown timer widget to introduce the element of the approaching festival. The timer plays an important role in building up curiosity. Include a timer for the Last-minute Christmas sale on your site to attract and create scarcity in your audience’s mind. So, homepage timer, done. Moreover, add custom filters to your WooCommerce store using product attributes with the free Product Filter for WooCommerce.

via GIPHY

Top Essential And Fee WooCommerce Plugins 2021 

Display Your Christmas Offers

Your eCommerce Christmas offers should be clear and catchy. Including offers on your home page is a smart move. The first instance that catches user attention should be your special Christmas offers. The major and most promising Christmas offers.

Additionally, for your website in our bag of Christmas marketing ideas, you can introduce :

• Real-time sales notifications
• Pop-ups
• Push notifications

Holiday Keywords + Christmas Keywords = Get On Top SERP Results

People have already started searching for terms like ‘Christmas sale online shopping’. You can’t afford to waste time as online shoppers have already started their Christmas shopping. If you are looking for Christmas marketing ideas to boost your sales this year too, keywords play an important role.
It’s your job to prepare a list of customers and find out what products they are looking for, their interests, and keywords they are using to search. There is a list of SEO tools that can help you out. For example, Ahrefs, Uber Suggest, Semrush, Keywords Everywhere, etc.
The same list of Christmas keywords will also help you while you create a gift guide or carry out a Christmas Ads campaign for targeting the right audience.

Top Your Christmas Marketing Campaigns List

Christmas marketing campaigns are one of the tops in the Christmas marketing ideas checklist. Firstly, we all understand the power of email marketing and the need to include it in our Christmas marketing campaign.

If you have any doubts regarding emails refer: Tips & Tricks to do Branding through Email Marketing. eCommerce businesses have started spending more on email advertising. The daily number of e-mails sent worldwide by 2025 is expected to increase to over 376.4 billion. And, these Christmas emails sent somewhere near the festive seasons are highly convertible.

So what should be your task during this Christmas? You need to

Prepare Your Christmas Email Campaign Workflow

Your email campaign should be prepared one month before you begin the Christmas eCommerce sale. Christmas emails you may send out:

• New customer welcome emails that made the first Christmas purchase
• Feature email of products
• Christmas Feedback email
• Review email after holiday sale (customer happiness)
• Services you provide (customer service)
• Related product to the purchased product emails
• Blogs subscription emails

A Checklist Of Users To Whom You Need To Send Emails

Before sending Christmas emails, you need to perform customer segmentation. Broadly the audience is divided into 3 parts. You need to prepare Christmas email content for each customer phase for boosting your Christmas eCommerce sale ideas.

• Lapsed customers
• Loyal customers
• New business leads

Send Emails At The Right Time

You need to figure out the right time for sending your emails. That can bring more conversion rates for the type of business you have. You need to decide which emails to pre-send or post-send.
Note: Your email content should be prepared a week before the Christmas sale to avoid the last-minute rush. You can also ask your customers about their online shopping experience on your site.

Boost eCommerce Sales With Email Marketing

Christmas Newsletter

Source: Victoria Secret email

If you don’t regularly send out newsletters, no worries. You can create one only for the holiday season. Greeting customers with a well-designed e-card filled with kind wishes is a great way to remind them of your existence. A Christmas newsletter never goes wrong. For boosting Christmas sales, you need Christmas email marketing ideas.

• Include special Christmas offers
• Keep it short & simple
• Mobile optimize & Include your logo
• Create an enticing Christmas subject line
• Include visible & clear CTA buttons
• Mention the Christmas sale duration
• Inform about free shipping and clear delivery dates
• Send out gift cards
• Include Christmas discount coupon for a loyal customer
• Christmas gift guides
• Gift wrapping option
• Promote limited edition products
• Remind loyal buyers about their journey with you throughout the holiday seasons to post COVID-19. Get all emotional.
• Mention about any giveaway or Christmas contest you’re holding

• Remind about the upcoming New Year Sale
• Congratulate customers
• Include animated media like gifs & consider emojis
• Add a timer & induce urgency
• Last-minute gift ideas
• Give early bird offers

These simple tricks directly drive customers to your store, encourage buyers to take part in your store activities, and spread happiness for sure.

Best Email Marketing Subject Lines Example

• Here are a few brands that used creative Christmas email subject lines:
• ‘tis the season to be marvelous and mischievous — THE BRITISH LIBRARY.
• Need it by Christmas? 50% OFF 2-day shipping — Cosentino Winery Napa Valley.
• Thinkin’ About Christmas Gifts? ? — JD.
• Last-minute gifts to save Christmas — WIRED Gadget Lab.
• 16 Cozy One-Pot Recipes Just Like Grandma Used to Make — EatingWell.
• All I want for Christmas is Growth?? — GrowthHackers

When Should You Send Christmas Emails?

You can divide the Christmas email campaign into 3 periods. Choose wisely and determine when you want to send emails depending upon your business and preparation type.

• Pre-Christmas, one week before Christmas
• Christmas, one day before after
• Post-Christmas, weeks after Christmas

You must have prepared your list of target audiences for Thanksgiving day, Cyber Monday, and Black Friday and approached them earlier.

Explode Your BFCM SALES 2021

Christmas shopping week is one of the biggest opportunities that can skyrocket the eCommerce sales rates of businesses. Retarget your existing customers to increase your customer retention rate and profit. This filtered list of audiences will surely help you in boosting your conversion rates. Hence, prepare a list containing all your popular products that have a higher probability to bring a new conversion for your business.

Create Irresistible Christmas Deals

After that, you need to decide on which product and what type of discounts you want to provide to your eCommerce store this Christmas. Everyone is looking for Christmas deals, so decide accordingly. Make it worth your customers’ time to shop in your store for Christmas. To increase engagement introduces a gamification element. You can also follow the 12 days of Christmas promotion ideas where you drop in new deals each day.

• Buy one get one free offer
• Buy two get one free offer
• Upselling
• Cross-selling. Or any other offer. All these promotional ideas will captivate more shoppers to your online store.
• Reward customers on every purchase they make and offer extra points on gift bundles
• Offer subscriptions discounts with gift cards
• Display related Christmas products with Frequently Bought Together for WooCommerce
• Allow users to pay safely from their digital wallet this Christmas
• Offer attractive Christmas membership plans
• Include free Goodies to promote Christmas sales
• Allow customers to add a wishlist for their Christmas shopping

Create Product Gift Bundle & Christmas Gift Guides

Content always works as a backbone of deep-rooted growth. Running an eCommerce store is not child’s play. Gift guides will make your customers satisfied enough with the type of gifts they are purchasing during this Christmas sale. Some so many customers carry out last-minute sales and are confused. In that case, gift guides & bundles work best.

It is merely a simple collection of products that people want to buy from others. Gift bundling is one of the most effective marketing techniques.

What Do You Have To Do?

Just bundle some of the products together then offer them at a discounted price. Now watch your sale. Make it a breeze for users to buy again from your eCommerce store with WooCommerce One Click Order Re-Order.

We have the best WooCommerce plugins Product Bundle. It is a very flexible plugin that is behind thousands of successful stores. It is grouping, pricing, shipping, and inventory management features have been designed and refined over the years to make it perform best across a broad range.

Also to grab the maximum revenue, promote your product on social media and other channels.
You may create gift sections for your customer based on various categories such as gifts by popularity, price, personality, gender, age, hobbies, etc.

Inspire Your Marketing Team Post Pandemic (For Enterprize)

Your employees only need motivation for their hard work. Through nurturing, you can encourage your employees for their toil. Therefore, nurture your marketing team to give more effort especially in this pandemic. Just ensure their safety, this will give them a sense of respect and motivation to improve their Christmas marketing campaigns efforts.

The holiday season is the time of year when eCommerce businesses have a great chance to increase their ROI. Hence, for you, it becomes more important to foster your marketing team.
Ways to motivate your marketing team:

• Explain them buyers persona
• Share experiences
• Celebrate wins
• Take care of their holidays and breaks
• Offer training
• Provide relevant information
• Make sure they are a team, etc.

Because if your employees are happy and satisfied with your working environment, they’ll put more effort into taking your business to new heights. So, its’ highly recommended to praise your employees to make them and your eCommerce business happy!

Understand Your Customer Sentiments And Behavior This Christmas

Christmas time is always an emotional period in the year when all the family members and friends come together to celebrate. So, you have got the best time of the year to pitch up your sale.

But because of this pandemic, this year, you will realize a change in the behavior and sentiments of customers. They all are reluctant to deal with public places instead they are compelled to shift towards online for their needs.
According to McKinney’s blog, there has been a huge mind-shift of consumers because of this Covid-19 breakdown.
You can see the stats of the changing mindset of many countries:

Therefore, you must understand customer behavior and what they want this year. Treat your product pages as a plate of cakes that can draw a maximum number of target bees to attract. Tell them a story of why they need that product rather than boring them with the static formal product page.

Christmas PPC Ad Campaign

The next of all other Christmas marketing ideas is Christmas shopping ads. Welcome to the world of Google AdWords, where the majority of traffic to your website comes from rankings, keywords placement, Pay Per Click (PPC), and online ads.
Adding PPC and Ad campaigns to your Christmas eCommerce ideas is the fast and efficacious way to rise above your competitor’s online.
PPC and ad campaigns, both on Google and social media are vital for online marketers to extend their revenue. But during Christmas, if you are not using the correct keywords, and your bids accordingly, you’ll be left behind.

Therefore, firstly I might suggest starting with keywords research to perceive the foremost applicable terms for your business activity and then optimize your content to incorporate these keywords. This may also increase your chances of appearing on the first page in Google’s SERPs.
Take a look at the subsequent Google Trend. You’ll see how ‘craft supplies’ could be a consistently popular keyword all year round.

But the keyword ‘Christmas decorations’ rose within the last week of November.

What does this mean to you?
It means by advertising on these keywords at the proper time, you can get your advertisements in front of relevant customers before the value skyrockets.

Remember that good PPC and advertising campaigns can easily attract your new customers. Moreover, it gives you a measurable ROI( return on investment) by which you can easily calculate what exactly you are getting from the ads. The holiday season is the perfect time to draw in enthusiastic Christmas shoppers. Christmas-related keywords will propel your business to the top of the search engine results pages (SERPs).

Christmas Marketing Ideas- Christmas Ads Tips

• Include Christmas keywords in your Ads
• Highlight your best offers & products using Google Callouts

• Mention about asap shipping delivery
• Link ads to your homepage with Christmas offers
• Induce urgency in Ads, including timer

• Follow the mobile-first approach. As per Statista, By 2025, spending on search advertising will increase to an estimated 51.7 billion.

Also Read: Prepare for mobile-first indexing (with a little extra time)

Take help from automated ads as Christmas marketing ideas. These aids you to:

• Firstly, schedule ads for Christmas promotions
• Secondly, pause the low-performing keywords
• Thirdly, receive an email if your Christmas budget is exhausted earlier than expected

12 Festive SEO Tips To Boost Traffic on Your Store[2021]

Customize Your Christmas Packaging

On Christmas, the packaging is everything. All Christmas marketing ideas aside, this is what comes into the hands of your customers. You cannot sell anything without its wrap. We know how important custom packing is for your brand and that’s why we want to remind you.
Creating packaging that defines your brand message clearly will help you to gain customer trust and convince them to buy your product.

And for the eCommerce marketers packaging is equivalent to:

• Commitment to quality
• Safety
• Free & In time delivery
• Sound Christmas Marketing strategy

E-commerce packaging market value globally 2024 is expected to reach up to 64.4 Billion US dollars.

The unboxing experience is a hot topic. Imagine waiting for a Christmas gift with poor packaging. Subsequently, however charming the gift is, it all goes to vain. It’s especially important in eCommerce because you can’t rely on personal interactions to generate a positive brand image. That’s closest to giving a personal touch to your customer.

It’s vital to keep in mind that the Christmas season is also the busiest unboxing season of the year. After all, the reason for the season is to open gifts! You want to create something that your consumer can pass over to the receiver without the need for any additional assistance. Plus get positive reviews.

Display your fantastic service reviews with Product Reviews for WooCommerce – Add Customer Review Rating and Recommendations. After all, trust is an important factor to back more sales.

As Christmas is approaching, you can take the help of the Christmas theme and template which will be apt according to your requirement and occasion.

Christmas is itself a huge festival that wraps the whole festival mood into one. Why not make it special for your website.

Videos For Christmas Marketing

Online videos are one of the most popular internet activities worldwide. It is projected that the number of digital viewers in the United States is expected to reach 248.9 million video viewers in 2022! So, it’ll always be a good marketing strategy to invest in online videos.

68 % of shoppers visit YouTube via mobile phones to determine & verify their purchase. (YouTube shopping decision statistics) According to the Video Marketing Statistics 2021,

• 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.
• 68% of consumers say that the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.

With these answers, you get to know the platforms well. Consequently, you will know where you need to give more effort.

Why do you need videos as Christmas marketing ideas?

• Firstly, it allows your audience to engage and re-engage with your brands.
• Secondly, video is the top content type to promote and boost Christmas sales in 2021.

Now the question arises, what type of videos you should include this holiday season. A few Christmas video marketing ideas and tips:

• Product-based videos
• Holiday greeting E-card
• Teamwork decorative videos
• Create short and engaging videos
• Sale Promotion Video
• Fun full team videos
• Packaging videos
• DIY videos
• Product Review Videos
• How to use our product for Christmas?
• Parody Video
• Personalized and Customized
• Review the last year
• Charity Video

Filmora is a popular free video editing tool. You must have prepared blogs on holiday marketing strategies. Now it’s time to convert these blogs into videos. Subsequently, here is how to promote them:

• Share videos to your customer through emails
• Share your videos on all Social media platforms
• Use attractive anatomy images to boost your videos views
• Make a thank you video for your loyal customers, thanking them for purchasing stuff from you.
• Wish your customers Merry Christmas with Gifs etc.

Prepare Your Christmas Promotional Ideas

Promotional strategies are one of the most effective or we can say a valuable tool for spreading knowledge about new products and services. By making promotional strategies, you can also expand your market reach.
Here are some promotional Christmas marketing ideas-

Provide 24/7 Support

It is pretty much sure that during the holidays, you will receive soaring traffic on your site. First of all, ‘Congratulations on that’

But along with sky-scraping traffic and conversion, you will also receive multiple customer inquiries. Your customer support system should equally be helpful to serve your customers on-site and via various social media channels like Facebook, Twitter, live chat, and emails. Remember, it’s the festive season and you simply cannot ignore your potential customers and their queries.

Offer Free Christmas Shipping

This is the most effective way to grab attention, giving free shipping will give your customers a sense of joy and respect. Last-minute shoppers are eager to purchase from you since they know they will receive the product before the big day for free!

66% of Consumers Expect Free Shipping on Every Purchase.

While shopping for Christmas presents from different online stores, the shipping fee adds up to a considerable amount. Free shipping for Christmas increases the chances of conversion. Get the edge from your competitors with free shipping. It serves as a minor yet essential Christmas promotion idea.

Easy Return Policy

Well, it’s the festive season and you cannot depend solely on your product sale. You should keep tapping the other way round.
Offer your customers an easy return policy. However, online retailers who do not offer a return policy may face losses. Because 63% of the shoppers are not likely to buy from the retailers whose return policy is not flexible.

Therefore, be optimistic to handle return requests with a smile and then experience the jump in the scale sale this holiday season.

Provide your customers with multiple payment gateways to return and refund via the easy process. You can also a plugin like WooCommerce RMA For Return Refund & Exchange. This plugin provides you an easy refund, exchange, and cancel request interface for the purchased product to customers. It is like a plus point towards your store which will call more customers and target traffic for the occasion. So, easy return and exchange is also an essential Christmas marketing idea.

Make Sure Your Customers Can Access From Multi-device

According to a recent study, it is clear that more than 75% of buying and selling transactions happen via multiple devices. So why not toss it for this Christmas sale and achieve great heights when it comes to revenue generation.

Social Media Christmas Campaign

In 2020, an estimated 3.6 billion people will be using social media worldwide, and according to prediction, it is expected that it will reach almost 4.41 billion in 2025. Approximately 2 billion internet users are using social networks where Facebook has the highest usage.

These figures are still growing as mobile device usage and social networks increasingly attract people.
In 2020, 94% of eCommerce businesses will start investing in social ads for marketing purposes.
The marketers aren’t investing because the number of social media users is increasing. But because they have a higher probability to gain identity, sales, and branding from it.

After knowing why it’s important to invest in the social media platform, let’s figure out the ways to do social media marketing that can boost Christmas eCommerce sales. Nurture your potential customers towards your Christmas marketing ideas through social media platforms by completing the following checklist-

Give Your Social Media Profile A Christmas Feel

Christmas is incomplete without these social media Christmas marketing ideas. Explore all social media channels to promote your Christmas campaigns. For giving your social profile a Christmas feel and look, you need to perform the listed actions.

• Change the cover image & display the profile to match the Christmas holiday spirit
• Include Christmas offers in your social posting
• Ask loyal users to repost & retweet
• Offer rewards for social sharing

Through social media channels, you are reaching out to a wide audience. So including offers, discounts, rewards in your social media postings will chalk up your Christmas marketing campaigns. Hence, more potential customers for your products.

Use Christmas Hashtags

For greater exposure and Christmas promotion ideas, you cannot ignore hashtags. Some of the Christmas hashtags that you simply can’t ignore in your social postings-

For Instagram and Twitter
#christmasmood #christmasjoy #christmasday #christmaseve #christmasparty #christmasgifts #santaclaus #christmascheer #christmastime #christmastree#christmas2021

#WIN a luxury bottle – Maple Falls Christmas Blend Mulled Wine 70cl
ENTRY DETAILS:

Simply tell us if you believe in Santa?
Follow US and RT!

Courtesy of https://t.co/morR9l74eE
UK entries ONLY 18yrs+ – Ends 10/10/2021#Comp #Christmas2021 #love #wine pic.twitter.com/7BH2IKx6a2

— Love your (@wine_quotes) October 8, 2021

#christmas, #christmasdecor, #christmastree, #christmascookies, #christmasgifts, #christmaseve, #christmastime, #christmaslight, #christmasday, #christmassy, #christmasspirit, #christmascountdown, #christmasvibes, #christmasshopping, #christmassale.
You can easily get the popular hashtag tools from the social platform you use for your business. For instance, RiteTag.

Connect To Gain Customers’ Loyalty

Get more loyal customers this Christmas season by maintaining the engagement level with your customers. All you need to do is stay connected with your previous as well as new customers. For this, you need to keep an eye on your customers’ social activities. Read the post to know the ways to increase customer loyalty through social media channels.

For higher engagements, post interactive stories on Instagram. It has many interactive elements like the poll option, resharing, countdown, QnA’s, locations, music, stickers, gifs, etc. Don’t ever forget to engage with your followers in every possible way.

Christmas Social Media Giveaway, Contests, Polls & Quizzes

Hosting a holiday giveaway on Christmas encourages customers to engage. There’s no better time than the holidays to hold a fun giveaway. Everyone is already in the giving mood, so you should absolutely join in and give your followers some fantastic rewards. Think of creative Christmas social media contest ideas.

Plus, giveaway pieces attract a lot of attention (who hates gifts? ), which can help you grow your audience and generate leads. Fortunately, running a social media giveaway or contest is a lot easier than it appears. Prepare a list of guidelines and post on your profile. By a list, I just mean 3-4 guidelines. Make sure not to scare off your customers.

Want to be the FIRST person to try the Low Cal Christmas Box? 😍

Head on over to Instagram for your chance to win 🎄

@ countwithcurleybakery#giveaway #win #Christmas2021 #christmasiscoming pic.twitter.com/WW0q9gTXHb

— Count with Curley Bakery (@curleybakery) October 12, 2021

• Choose covetable gifts.
• Offer hampers or stuff that people would be interested in.
• Pick random contest winners.

Track Your KPIs( Key Performance Indicators) After Holiday Season

Check your previous year’s social media KPIs to figure out the weak points where you need to work more this year. This will help you to overcome all your last year’s weak points.
Measure the following KPIs from your last year’s social media marketing strategy.

• Likes– How many likes you got last year on your social posts.
• Comment- What was the number of positive comments on your post.
• Tweets- Track how many users have tweeted on your posts.
• Share- How many times did users share your post?
• Mentions– when someone has tagged or mentioned your brand in a tweet or post.
• UGC– User-generated content helps you to increase your conversion rate.

Some more Christmas social media post examples:

• Share gift guides in posts or stories. Make use of layouts.
• Create gift series & guide posts highlighting your brand’s popular products.
• Ask your customer’s favorites in the comments.
• Ask other holidays best or worst Christmas incidents & gifts from the audience.
• DIY videos & safety tips
• Run Instagram Ads & Instagram Reel Ads.
• Use catchy Hashtags.
• Use Twitter cards to promote holiday offers
• Go live on Facebook
• Create and follow a Christmas social media calendar
• Share memories on Instagram and Snapchat.

Christmas Content Marketing Ideas

Why are marketers more devoted to content?
We call content the king because it has the power to change others’ perspectives towards your business. Through Christmas sale content, you can build and enhance your brand image. You need content for each platform. Whether it’s email, social media, products, or anything you need content for all.

So, these are some of the reasons that I think had influenced marketers to devote more to content marketing strategies.

After knowing the importance of content for your business, now it’s time to discuss what you need to do for Christmas eCommerce sale ideas

Prepare A List Of Christmas Content-types

• Christmas infographic
• Blogs
• Articles
• Christmas video content
• Short customer success stories

Platforms You Need To Create Content For

• Social media
• Website
• Email marketing
• Gift guides.

Measure Your Content Performance

It’s always good to keep track of the previous year’s conversions and the weak points of last year’s Christmas marketing ideas. This will help you in overcoming the obstacles that had occurred last year.
Moreover, you can use tools like Google Analytics to measure the performance of your content and take helpful measures accordingly.
Here is a step-by-step illustration on how to track your content performance in Google Analytics.

Don’t Forget To Optimize This Christmas

You need to make sure that your site is ready to handle the high traffic load. It shouldn’t keep buffering all the time. Whether it is the holiday season or not. Prepare a list and check whether you have optimized the listed things for mobile devices as well as for desktops.

√ Emails– Firstly, optimize your email templates and workflows for all devices. It shouldn’t take too much time to load. Make sure to create animations and images for emails too.

√Website– Secondly, the servers should have the power to handle even 10,000 plus traffic on your website. Check: Google PageSpeed Insights

√ Social Profile– Thirdly, optimize your social profiles for the festive season. Craft your social postings and offers according to the holiday shopping season.

√ Content– Finally, the most important thing, your content, should be optimized for all types of devices. Your content should fulfill all SEO parameters and have high visibility on Google Search Console. Use festive trending keywords to rank easily.

Apart from this, you should use various tools like Google Analytics to check the content performance that will help you to recognize what is working on your site and what is not.
Technologies B2B Organizations Use to Assist With Content Marketing

PS: Don’t forget to mobile-optimize everything. From videos, images, offers, websites, etc because US holiday season mobile retail e-commerce sales 2020 projected to be 71.3 Billion dollars.

Add Extra Value To Your Christmas Offer

Many small things can convert a good deal into a great one. This Christmas marketing idea involves offering free offers and additional services to thank your customer and win their hearts.
Based on your service or product, you can attract your customer with more original and relevant offers to catch people’s attention. That is to say,

• Fee-free membership
• Custom loyalty card
• Double points for purchases
• Extended trial period
• Access to limited collections
• Holiday packaging
• Workshops
• App or software upgrades or premium versions trial.

Above all, extra bonuses and special offers will give you more chances to convert your customer and increase sales in this Christmas holiday season.

Extend Your Online Sale To Boost Revenue

Ok, the Christmas sale has come to an end. You have gained a good amount of revenue during the Christmas sale. But what about gaining more ROI? As an eCommerce marketer, you have to make continuous efforts for your store. Therefore, always create unique plans and ideas to spark your store.

Hence, this year give your audience Christmas gifts by extending your Christmas sale. Inform your audience on every platform that you are extending your Christmas eCommerce sale.

Analyze And Learn From Previous Promotions

If you are planning to improve your store for Christmas, I hope you would have done the same during previous festivities like Black Friday, Cyber Monday, Columbus Day, Thanksgiving, etc.
If your answer is a yes, you know what to do next.

Keep track of what marketing strategies you implemented during these previous events and analyze the results. Additionally, if something has been working for you in the past and the results say the same, you should feed more time and resources on that particular tactic.

On the contrary, if something has failed you consistently, there’s no need to drag it forward and spoil your effort and Return On Investment(ROI) statistics.
That is to say, just focus on the pros and cons of the previous festive plans. And also focus on what’s working and what’s not and plan things accordingly. You will see a huge difference in your sales presentation.

Wrapping Up

This is the time to feel and spread the magic of Christmas in everyone’s life. Be festive and try to lighten up the lives of others through your work. But at the same time, you have to remember that you are a marketer and work on the strategies that let you one step higher than your competitors.
Therefore, I have discussed some of the Christmas eCommerce ideas that will help the eCommerce business in boosting their sales. These tips will also help you to strategize your New Year sales planning.

COVID-19 will not persist indefinitely. Therefore, in a post-pandemic world, how will customers be different? Additionally, the COVID-19 situation had a deep impact on people’s conduct. So, it’s difficult to say anything about consumer decisions. Attentively evaluate these developments and prepare to fit the shopping experience to the changing demands and expectations of customers. This article compiles Christmas marketing ideas for small businesses, medium-sized or enterprises too. These Christmas marketing campaigns will surely help you boost Christmas sales and revenue.

Lastly, my team at MakeWebBetter wishes you a merry and enjoyable Christmas. Share your thoughts if you find this post informative.

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