9 Wicked Halloween Marketing Ideas For Your Spooky Online Sales!

Double-double, toil & trouble; 
Halloween marketing ideas for spooky sales fuddle!

Did You Know?

Halloween is the fourth most popular holiday after Christmas, Thanksgiving, and Easter. This is the time when customers want to shop. Yet, retailers tend to lay more focus on Thanksgiving and festivals ahead. As a result, they miss out on great marketing opportunities and sales deals.

Halloween is not only about wicked tricks and scary fun. But, it also upholds creative marketing campaigns. And, today when people are being creative with their products and marketing to cope up with the downscale economic trends because of the COVID-19 pandemic; It will be interesting to see the creative wave of haunted joy and fun of Halloween.

And to be a part of this scary fun, you must start preparing your Halloween marketing campaign ideas. 

However, turning back to the pages of the origin and previous year’s marketing data for Halloween, we came across some delightful information clubbed together for you all to review and comprehend the increasing sales & marketing opportunities for Halloween, this year.

The Origin of Halloween Celebrations…

The Halloween Sales & Marketing Numbers Over The Years…

I hope it is very much convincing for you to start planning your very own Halloween marketing ideas. And kickstart your business’s festive season craze. Moreover, to support your planning, we have compiled a list of 9 frightening Halloween marketing ideas that are applicable for your in-store marketing as well as #HalloweenAtHome opportunities as well. 

Let’s start with the scary Halloween marketing ideas ride…

9 Frightening Halloween Marketing Ideas To Boost Sales This Scary October!

This year’s Halloween celebrations will be a little different following the social distancing and other COVID-19 precautions, yet enjoying the treats and candies to the fullest. 

1. Twist Halloween with Quaran-Ween

With fluctuating counts of COVID-19 active cases, it is hard to plan quarantine-free Halloween marketing ideas & celebrations. Being a responsible seller, you must give your customers a reason to enjoy and celebrate amidst such hard times. 

Share and spread some goofy fun for your followers with innovative content ideas to keep your customers engaged. Make sure you stay in tune with your products and brand values while curating social and content strategies too. Go trending with interactive contests, giveaways, and hashtags like #HalloweenAtHome, #HalloweenQuarantine, etc. 

2. Halloween-ize Your Holiday Deals

According to the National Retail Foundation, 40% of active buyers tend to buy things before the festivity hits the ground (and in this case Halloween). So, rack up with the preparations of the Halloween discounts and deals for your customers to grasp in the early bird sales fever. It will most possibly make a BIG start for your holiday season sales.

Get ready with your scary promos, bulks of customized stock, store decoration, and more to handle the flooded sale you hope for.

Well, if you don’t wish to start a month before the Halloween offers, you can always move towards social media and email marketing campaigns to spread awareness of upcoming sales. Make sure you spread the word nicely so that your buyers could catch the deal and enjoy the outcome!

3. Optimize Mobile Version Of Your Halloween Website

Active research and surveys show the growing preferences of mobile devices by shoppers to search and purchase the needed items from anywhere anytime. Online shoppers are streamlining themselves towards mobile devices rather than working on desktops.

Well, all credit goes to the booming era of smart gadgets. With more than 54% of online shopping, you strictly need to know about how to drive a sale to your store?

Since the purchases through smartphones are increasing exponentially, you cannot take a risk with your mobile-unfriendly website. 

To escape the situation, you must design a mobile-responsive website or you may optimize your existing website to be mobile-responsive. This will smoothen your customer’s buying journey with the ease of their usage of digital gadgets. Just a single touch and your customer can deal up their purchase from your store.

4. Upgrade your Stores with Spooktacular Halloween Decorations

Is it enough to spread the word for promotions on social media and via emails? Oh! Come on… It’s Halloween! Don’t you want to make every effort to boost your Halloween Day Sales?

Well if your answer is yes, then you must gear up and start decorating your website and products. Sounds crazy? Halloween is anyway a very crazy festival though. But, I’ll explain to you how decorating your website can help you in growing your sales?

For instance, take a look at your favorite pizza delivering website during the festive season, you must have noticed the website is all decorated with the festive theme.

Have you wondered why?

Is it only to let the customers know about the prevailing offers and deals? 

Well, the top-consumer psychology surveys show that people tend to buy 2x their needs if they’re in a good mood or more satisfied with the look and feel of the website. 

Moreover, there are stores like Westlake Ace Hardware that broke all the boundaries of creativity and came up with the most creative Halloween marketing idea for their hardware store. 

The Westlake Ace Hardware came up with a campaign where they spread the news that they’ve been awarded a certification for the best “Zombie-friendly Business” as they have all the aids required in case a zombie apocalypse happens. Isn’t it another level of creativity for the hardware businesses (shockingly surprised)?

5. Run An Urgent Discount Promotion

Witchcraft your online store Halloween sales with a sense of urgency and FOMO.

Online shoppers are very smart and intuitive. They compare the best deals on products over various platforms before they make a final purchase. 

To hook up your customers within your offers, you’ll need to be very dynamic and upfront with various offers on different product sections and hideous deals for the selected shoppers like some lucky draw or extra-hour sales, etc. 

The marketing hacks also suggest applying to upsell and cross-sell strategies on products with higher demand. These tactics are proven to increase sales during festive hours. As you get to the holiday mood, you can shoot better discounts to grab the nerve of the best sale for your store.

You still have time in hand. Push out awaited discount coupons that can be best used by your customers and escalate your store sale.

6. Design Halloween-themed Social Media Campaigns

It’s a festivity and it cannot be plain and simple. 

While your Halloween marketing ideas are taking shape, you should first crack the festive discount offers over social media because social media platforms are heavily populated and are an easy way to trigger the psyche of consumers. Not only for discounts, but Halloween marketing ideas have also brought social media platforms in light to announce the launch of live events and eerily kinds of music along with fun activities. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Lightning Bolt Creative (@lightningboltcreative)

Driving on from rolling out improvements to your online Halloween marketing is the need of the day. Because small businesses are also moving on to social platforms, and it has set up the stage for a themed battle among businesses for Halloween. 

For example, Starbucks has very smartly curated their beverages names with the Halloween trends and spooky words. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Starbucks Coffee ☕ (@starbucks)

7. Prepare Creatives To Visualize Your Halloween Marketing Ideas

As already discussed, social media is a great opportunity to pitch in the Halloween sale to spread the message in real-time. Please take heed and use these tactics to upscale sales this Halloween.

• Prepare Facebook posts, Instagram stories, and/or tweets with engaging content and interesting Halloween designs before the big day. 
• Use popular hashtags such as #trickortreat #Halloweendeals #Halloweensales to increase the visibility of your posts. You may also create your custom hashtags to uniquely viral your words to offer sales.
• Pump up with video creations like this(below) and create the goosebumps feeling for your audience. (Hold on tight and don’t watch this ALONE!)

So, now you know what magic and effects do videos have on the human psyche… Every time you plan to create resources for your marketing upheavals, remember that festivity brings the reasons for celebration, joy, and acknowledgments. That is why targeting the consumers’ emotional connection in the right direction will help you grow better with your targets.

8. Collaborate With Other Businesses

Being an active member of this society, you should take heed in helping out the society which is revolving around you and your business as well. Search for events that are planned by a local organization that is pacing with a holiday sale. Join them and know what is happening during the later week of October. 

If nobody is planning, then you may suggest other special occasions on the theme of Halloween promotions and events. Being an investor or sponsor in local festive gatherings puts forward a strong vision you carry immensely growing your brand image and brand value as well. 

For example, Mars, the candy makers collaborated with 20th Digital Studio and Disney Advertising Sales to launch their very own horror short film series – Bite Size Halloween series. Mars agreed to this collaboration hoping to reach the homebound audiences who scroll through a variety of contents sitting at home across all Disney platforms.

9. Run A Themed Email Marketing Campaign

Email marketing fulfills the saying “Old is Gold” in comprehensive ways. The data shows that even today, 91% of existing customers prefer personalized emails and coupons to social media flyers. It will fascinate you to know, email advertising is additionally 40 times more viable at obtaining new clients than Facebook or Twitter.

As you are in the phase of implementing your Halloween marketing ideas, customized emails are indispensable. Jotting down and designing new Halloween-themed email templates for new offers is a great approach to lure in customers. Halloween-customized themes will make your clients feel the same joy and excitement for the festive sale as you.

For example, considering the Halloween customized email template from the top-clothing brand Mango. This brand is popular for its elegance and classy clothes and they have maintained the same feel over their email template too.

Additionally, there are some crazy spooky templates available in the market for your email Halloween marketing campaign ideas. Just get the templates and fill in your content and you’re all set to go. 

Following through the Halloween email marketing templates, here are some varied examples from various industries like – 

• For Food/Restaurant Industry

• For Costumes & Apparels Industry

10. Season Your Google Ads With Spooky Spice

We are all aware of the paid advertising campaigns and how they reap the potential benefits for the business if done right. And we are also aware of how these paid ads can prove to be a bane if not planned well.  

It’s the festivity hour planning and I won’t suggest you take any risk. Therefore, you must be ready with a deep search analysis on keywords and their trends before you plan to bid on keywords for your ads. 

Also, lay great emphasis on your ad copy for the best possible reach. Your google ads incorporate a major section of your Halloween marketing ideas draft that aims to skyrocket your online sale this Halloween.

While it’s crucial to include modern topics into your content strategy, focus on creating content that’s relevant to your target audience, and authentic to your business.

Halloween’s Celebration Is For All & Not Limited To Kids Only!

Yes, gone are the days when we used to just decorate our home with lighted pumpkins, candles, and much more. Children from different age groups come to collect candy and toffees from home.

But… days and even years have seen a sea change. But, days and years have seen a sea change. 

Nowadays, the businesses are now more deeply involved in the Halloween Marketing ideas brainstorming sessions to dig in the best deals suiting the festivity while there are parties, get-togethers, and picnic celebrations planned to chuck off the darkness of the event. 

Large parties take place with participants wearing frightening costumes which are making excellent news for niche business upliftments.

Well, I’m not talking about young adults having fun… but the National Retail Federation claims much more than that.

It says that starting up with the Halloween sale ideas, it goes up to the Halloween celebration which is planned by 18-25 years of age folks. 25-35 years of age people and 36-45 old people also plan to celebrate hard on this spooky occasion.

Let The Celebration Sales Begin With Spooky Halloween Marketing Ideas!

This will be a known fact that every human on this earth loves to celebrate the occasion with their family and friends. But keeping this same essence intact with the store festive sale is a slightly difficult thing. Don’t make your online business suffer anyhow.

This Halloween sale makes the scariest discount ever and enjoys Halloween online stores with something fishy yet interesting.

Beware of October 31st… Something big is yet to come!